iRa evRywhR: ‘Watch Me’

iRa evRywhR: ‘Watch Me’

North Carolina native iRa evRywhR manages to create an unconventional lullaby for a new generation with her aberrant release ‘Watch Me’

Thanks to her saccharine vocal, the listener is transported to what feels like an arcade at peak buzz. She draws on understated aspects of hip-hop but infuses it with some stellar electronic layering and delicious pop licks. 

I am fascinated to see where she is going to go next. 


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